Commit to Under-Scheduling in 2016

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2016 is right around the corner so I wanted to share some highlights from a recent article.

Small shifts in how you use your time can make a difference in your satisfaction with work-life.


Make it a rule to have at least 15 minutes between back-to-back meetings those few minutes can help you feel good about what you accomplished and leave satisfied.


Block out a few hours of uninterrupted time each week to move ahead on a priority project or to exercise.


Define success make sure you know what you’re trying to accomplish.


Be honest about “must do” activities don’t commit yourself to something that turns into a burden or obligation when it was self-generated.


Under-schedule your calendar create open space in your calendar for a good work/life balance that will allow you to focus on a single task.


Decline activities and tasks that aren’t aligned don’t keep accepting projects or tasks that you don’t have the time for, focus on what’s already on your calendar.


Savor the beauty of the everyday simply put, work is not all that life has to offer.

 

Link to full article:
https://hbr.org/2015/12/commit-to-under-scheduling-in-2016

The best e-blast is worthless if it’s never opened

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Good subject lines are short and descriptive.

Here are some ideas for your next e-blast:

 

Subject-line Type: What to do: Example:
The informational Placing pertinent information in your subject lines. Apparel Magic show: August 8
The Personal Include recipients first name and other personal info. Thanks for joining us, Shelly.
The Urgent Creating a sense of urgency has been proven to get people to take action. 2 days left to register for Coterie!
The Clever & Catchy A clever joke can get your email opened and shared. Keep those buns warm
The Short & Sweet Given that most smartphones only display five or six words in the subject line Checking in
The List Incorporating numbers into your subject line creates focus, as our brains are naturally drawn to digits. 3 ways to make your small Showroom look big
The Question Asking readers a question How safe are your Linesheets?
The How-to Offers insight into the specific benefit readers will find when they open your email. How to grow your email list
The Scarce Humans have a deep fear of missing out—on anything. Just 10 tickets left to WWD guest speaker!
The Local Location-specific language and offers shows readers that you’ve done your homework. Where to eat right now in the Fashion District
The trendy topic Style sells Cool colors for spring
The Controversial The best subject lines grab attention, and controversy can help you
do that. Note: Risky		 Your sales team sucks!
The Keyword What exact phrases might people type into Google? The added benefit: Better search ability for your messages. Slim fitting jeans: What works
The Command Tells readers exactly what you want them to do Join us for Dallas Market Week!
The Statistics Offers straightforward insight while also piquing curiosity You could lose 50% of your bookings
The Sneak Peek Everyone wants to be a trendsetter or early adopter, so why not feed that desire? Sneak peek at our new Look Book!
The Offer Great Incentives inspire great responses. Win a trip to Paris!

 

Click here for source…

How to get answers for your SE Qs?

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The fastest way to get answers to your SE questions or to resolve an issue is to e-mail help@showroomexchange.com with a description of your question and any relevant info.

If the solution/response is complex, we will call you. If it’s simple, we’ll send you step-by-step instructions or a brief how-to video.

Why e-mailing is Faster Than Calling:

  • e-mails sent to help@showroomexchange.com automatically generate a help ticket and are prioritized.
  • We can respond to tickets during non-business hours or while on another call.
  • Avoids voice messages and phone tagging.

Embedding videos in your Personalized Bulk E-Mails

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3rd party solutions/tools are referenced in this post.
Please review their Privacy/Terms pages.

To get started, here is what you will need.

  1. A Video file uploaded to YouTube, Vimeo or a similar site.
  2. An image that you would like to use as a cover-photo/thumbnail for the Video.

The Video file should be hosted, e.g.; on YouTube, Vimeo or ANY file/video hosting service.
Once the Video is uploaded, you will have a web-link (URL) for your video. e.g.; www.youtube.com/myvideo
To add a cover photo for your video with a play button we recommend you use the following tool (or any similar tool)

http://addplaybuttontoimage.way4info.net/
  • In the ‘Enter Image URL’ section, provide the URL from Showroom Exchange
  • Select your preferred play button
  • Enter a value between 500 ~ 700 (pixels) for the Width

…and click the “Generate Image” button.

The generated image is the file you will use to upload to Showroom Exchange.

  • Use (1) (2) to upload the image that was generated from http://addplaybuttontoimage.way4info.net/
  • Switch to the Link tab (3) and copy/paste the URL for your video
  • Click OK

Send yourself a test before executing the Final Send.

Add/View Notes from the PBE Results Page

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When reviewing the email addresses for the open/click/bounce stats of previously sent Personalized Bulk Emails (PBE’s), you can now enter a note or email reminder directly from the same page. See screenshot below.

This column works exactly as it does on the customer tab- the speech bubble with a green plus sign is used to add a note, hovering over the pink speech bubble will bring up a pop-up showing all notes for the customer, clicking the magnifying glass allows you to search through the customer’s notes with keywords.

This page is accessed by clicking on the number associated with different email stats. e.g.; opened, bounced.
Related: Personalized Bulk Email Tracking

notes pbe stats