The best e-blast is worthless if it’s never opened

Good subject lines are short and descriptive.

Here are some ideas for your next e-blast:


Subject-line Type: What to do: Example:
The informational Placing pertinent information in your subject lines. Apparel Magic show: August 8
The Personal Include recipients first name and other personal info. Thanks for joining us, Shelly.
The Urgent Creating a sense of urgency has been proven to get people to take action. 2 days left to register for Coterie!
The Clever & Catchy A clever joke can get your email opened and shared. Keep those buns warm
The Short & Sweet Given that most smartphones only display five or six words in the subject line Checking in
The List Incorporating numbers into your subject line creates focus, as our brains are naturally drawn to digits. 3 ways to make your small Showroom look big
The Question Asking readers a question How safe are your Linesheets?
The How-to Offers insight into the specific benefit readers will find when they open your email. How to grow your email list
The Scarce Humans have a deep fear of missing out—on anything. Just 10 tickets left to WWD guest speaker!
The Local Location-specific language and offers shows readers that you’ve done your homework. Where to eat right now in the Fashion District
The trendy topic Style sells Cool colors for spring
The Controversial The best subject lines grab attention, and controversy can help you
do that. Note: Risky
Your sales team sucks!
The Keyword What exact phrases might people type into Google? The added benefit: Better search ability for your messages. Slim fitting jeans: What works
The Command Tells readers exactly what you want them to do Join us for Dallas Market Week!
The Statistics Offers straightforward insight while also piquing curiosity You could lose 50% of your bookings
The Sneak Peek Everyone wants to be a trendsetter or early adopter, so why not feed that desire? Sneak peek at our new Look Book!
The Offer Great Incentives inspire great responses. Win a trip to Paris!


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