Good subject lines are short and descriptive.
Here are some ideas for your next e-blast:
|What to do:
|Placing pertinent information in your subject lines.
|Apparel Magic show: August 8
|Include recipients first name and other personal info.
|Thanks for joining us, Shelly.
|Creating a sense of urgency has been proven to get people to take action.
|2 days left to register for Coterie!
|The Clever & Catchy
|A clever joke can get your email opened and shared.
|Keep those buns warm
|The Short & Sweet
|Given that most smartphones only display five or six words in the subject line
|Incorporating numbers into your subject line creates focus, as our brains are naturally drawn to digits.
|3 ways to make your small Showroom look big
|Asking readers a question
|How safe are your Linesheets?
|Offers insight into the specific benefit readers will find when they open your email.
|How to grow your email list
|Humans have a deep fear of missing out—on anything.
|Just 10 tickets left to WWD guest speaker!
|Location-specific language and offers shows readers that you’ve done your homework.
|Where to eat right now in the Fashion District
|The trendy topic
|Cool colors for spring
|The best subject lines grab attention, and controversy can help you
do that. Note: Risky
|Your sales team sucks!
|What exact phrases might people type into Google? The added benefit: Better search ability for your messages.
|Slim fitting jeans: What works
|Tells readers exactly what you want them to do
|Join us for Dallas Market Week!
|Offers straightforward insight while also piquing curiosity
|You could lose 50% of your bookings
|The Sneak Peek
|Everyone wants to be a trendsetter or early adopter, so why not feed that desire?
|Sneak peek at our new Look Book!
|Great Incentives inspire great responses.
|Win a trip to Paris!