The best e-blast is worthless if it’s never opened

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Good subject lines are short and descriptive.

Here are some ideas for your next e-blast:

 

Subject-line Type: What to do: Example:
The informational Placing pertinent information in your subject lines. Apparel Magic show: August 8
The Personal Include recipients first name and other personal info. Thanks for joining us, Shelly.
The Urgent Creating a sense of urgency has been proven to get people to take action. 2 days left to register for Coterie!
The Clever & Catchy A clever joke can get your email opened and shared. Keep those buns warm
The Short & Sweet Given that most smartphones only display five or six words in the subject line Checking in
The List Incorporating numbers into your subject line creates focus, as our brains are naturally drawn to digits. 3 ways to make your small Showroom look big
The Question Asking readers a question How safe are your Linesheets?
The How-to Offers insight into the specific benefit readers will find when they open your email. How to grow your email list
The Scarce Humans have a deep fear of missing out—on anything. Just 10 tickets left to WWD guest speaker!
The Local Location-specific language and offers shows readers that you’ve done your homework. Where to eat right now in the Fashion District
The trendy topic Style sells Cool colors for spring
The Controversial The best subject lines grab attention, and controversy can help you
do that. Note: Risky		 Your sales team sucks!
The Keyword What exact phrases might people type into Google? The added benefit: Better search ability for your messages. Slim fitting jeans: What works
The Command Tells readers exactly what you want them to do Join us for Dallas Market Week!
The Statistics Offers straightforward insight while also piquing curiosity You could lose 50% of your bookings
The Sneak Peek Everyone wants to be a trendsetter or early adopter, so why not feed that desire? Sneak peek at our new Look Book!
The Offer Great Incentives inspire great responses. Win a trip to Paris!

 

Click here for source…

How to get answers for your SE Qs?

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The fastest way to get answers to your SE questions or to resolve an issue is to e-mail help@showroomexchange.com with a description of your question and any relevant info.

If the solution/response is complex, we will call you. If it’s simple, we’ll send you step-by-step instructions or a brief how-to video.

Why e-mailing is Faster Than Calling:

  • e-mails sent to help@showroomexchange.com automatically generate a help ticket and are prioritized.
  • We can respond to tickets during non-business hours or while on another call.
  • Avoids voice messages and phone tagging.

Embedding videos in your Personalized Bulk E-Mails

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3rd party solutions/tools are referenced in this post.
Please review their Privacy/Terms pages.

To get started, here is what you will need.

  1. A Video file uploaded to YouTube, Vimeo or a similar site.
  2. An image that you would like to use as a cover-photo/thumbnail for the Video.

The Video file should be hosted, e.g.; on YouTube, Vimeo or ANY file/video hosting service.
Once the Video is uploaded, you will have a web-link (URL) for your video. e.g.; www.youtube.com/myvideo
To add a cover photo for your video with a play button we recommend you use the following tool (or any similar tool)

http://addplaybuttontoimage.way4info.net/
  • In the ‘Enter Image URL’ section, provide the URL from Showroom Exchange
  • Select your preferred play button
  • Enter a value between 500 ~ 700 (pixels) for the Width

…and click the “Generate Image” button.

The generated image is the file you will use to upload to Showroom Exchange.

  • Use (1) (2) to upload the image that was generated from http://addplaybuttontoimage.way4info.net/
  • Switch to the Link tab (3) and copy/paste the URL for your video
  • Click OK

Send yourself a test before executing the Final Send.

Add/View Notes from the PBE Results Page

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When reviewing the email addresses for the open/click/bounce stats of previously sent Personalized Bulk Emails (PBE’s), you can now enter a note or email reminder directly from the same page. See screenshot below.

This column works exactly as it does on the customer tab- the speech bubble with a green plus sign is used to add a note, hovering over the pink speech bubble will bring up a pop-up showing all notes for the customer, clicking the magnifying glass allows you to search through the customer’s notes with keywords.

This page is accessed by clicking on the number associated with different email stats. e.g.; opened, bounced.
Related: Personalized Bulk Email Tracking

notes pbe stats

Filter/Search Customers by Manufacturer Exclusions

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There is a new manufacturer exclusion icon in the search row under the manage column. Clicking this icon will allow you to filter (or search) for your customers that are excluded from one, or several, of your manufacturers. Just check the mfr(s) you’d like to see all excluded customers for and click save.

If you’d like to only see customers without exclusions, there’s a checkbox at the bottom of the window labeled “Customers without a mfr exclusion” that you can select. Clicking save will show customers that are not excluded from any mfr.

Like all other forms of filtering and searching, this filter can be used with other column filters to make defined search lists. You can remove the search/filter by clicking “clear search”
Related: Exclude Manufacturers from Customer

 

mfr exclusion filtering

Manufacturer Exclusion Warning When Adding an Order

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Now when you try to enter an order for a customer with a manufacturer they have been excluded from, a warning will be displayed. This is to notify you of an existing exclusion for the specific customer/manufacturer combination and give you the opportunity to reconsider.

NOTE:
Users can still enter orders with a warning sign. The warning does not block the ability to enter orders.

RELATED: Mfr Exclusion

The warning appears on the add record page…

 

mfr exclusion warning

 

 

 

As well as on JSC

mfr exclusion warning2

 

 

Customize Rankings

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Admin users now have the ability to rename the default labels for the Ranking feature.

Now you can customize the purpose of the ranking feature while making its meaning clear to your whole team.

To customize your Ranking labels, click on the pencil next to “Ranking” at the top of the ranking column (as shown below). Enter your own labels and click save.

 

customize rankings

Order Type and Order Category

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If you would like to further segment your orders, you can request to have the order type & order category feature to be activated (just reach out to us by emailing help@readytoview.com). Use this feature to differentiate your orders into categories (such as jewelry, men’s, etc.) and types (such as immediate, reorder, show, etc.).

 

Once you have the feature available to your showroom, establish your Order Categories and Order Types under “Setup Categories.”

order type1

 

Click “add record” to create new order categories/types.

order type

 

 

When adding an order, you’ll be able to assign an order category, and optionally, an order type.

NOTE: Once this feature is activated, order category is mandatory while order type is not. If you only care to use one of these features, use order categories.

 

order type2

 

 

 

Once you enter your orders with order categories and/or order types, you can filter (or sort) your orders with these 2 new attributes.

order type3

 

 

You can also filter most report results by order type and order category. The following reports have this filtering ability:

  • Top Customers
  • Sales by Mfr/Customer
  • Sales by Customer/Mfr
  • Annual Sales by Month
  • Forecasting Analysis by Season
  • Open Orders.

 

 

order type4