Reduce the Risk of e-balsts Getting Tagged as Spam

When composing your Personalized Bulk Email [PBE], use the list of available fields on the right (see screenshot below) to personalize your email blast to reduce the chances of your email being marked as spam.

Spammers rarely personalize, as they do not have full customer details, so not personalizing shows a similar behavior and puts your e-blast in their category.

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Personalizing Bulk Email