if you use SE’s e-blast feature, please email help@showroomexchange.com and we will help you add the following 2 records to your DNS. Your i.t. point-of-contact can also help with the process.
Once this is completed, please let us know and we’ll make the required changes to validate the 2 new records listed below. For the name values please replace “yourdomain.com” with you own, e.g.; if your domain is abc.com them the Name should be se.abc.com
| Type | Name | Value |
|---|---|---|
| MX | se.yourdomain.com | 10 feedback-smtp.us-west-2.amazonses.com |
| TXT | se.yourdomain.com | v=spf1 include:amazonses.com ~all |
SPF alignment further improves the likelihood that your emails will avoid the recipients’ spam folders. It’s like a security check for your emails that tells the recipient’s server, “This email really is from our business.”
When your SPF record aligns correctly, email providers (like Gmail or Outlook) trust that your email is legitimate, not a phishing attempt or spam. This trust means your marketing emails are more likely to reach customers instead of being blocked or flagged as junk. In short, SPF alignment boosts your email reputation, helping improve the open rates of your campaigns and protecting your brand’s credibility.