Social Media marketing is more prominent than ever. In particular Pinterest can help promote your showroom brands and their collections.
Here’s how:
1- Pinterest is an extremely visual social media site where users can “pin†images and categorize them to specific “dashboards.â€
2- Showrooms can connect with buyers visually by creating “dashboards†for specific deliveries and or collections. (see screenshot below)
3- Showrooms can then use the dashboard link in a PBE (personalized bulk email) marketing campaign allowing buyers to see the items per specific delivery date. The images can be placed with additional information such as style #’s and price tags.
Pinterest is a great way for showrooms to quickly create an online catalog, look books or merchandising boards.
Click here to view a YouTube video: How to use Pinterest
Click below image to Enlarge a sample dashboard.
So brilliant! I am pinterest obsessed so I will definitely be using it in our blasts. 🙂
Thank you Hayley
Keep us posted.