Social Media marketing is more prominent than ever. In particular Pinterest can help promote your showroom brands and their collections.
1- Pinterest is an extremely visual social media site where users can â€œpinâ€ images and categorize them to specific â€œdashboards.â€
2- Showrooms can connect with buyers visually by creating â€œdashboardsâ€ for specific deliveries and or collections. (see screenshot below)
3- Showrooms can then use the dashboard link in a PBE (personalized bulk email) marketing campaign allowing buyers to see the items per specific delivery date. The images can be placed with additional information such as style #â€™s and price tags.
Pinterest is a great way for showrooms to quickly create an online catalog, look books or merchandising boards.
Click below image to Enlarge a sample dashboard.